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Amazon is unlike any other company on the planet. The way it moves, it’s breadth and its market-moving ability make it the cause of sleepless nights around the world.

WDADTW (‘What Did Amazon Do This Week?’) is your one-stop-shop to find out how the behemoth is impacting your world through a set of curated links, analysis, commentary, interviews, original reporting and recommendations. Whether it’s retail, technology, advertising or its space efforts you are most interested in, WDADTW covers Amazon from all angles to give you the full picture.

Whether you are CEO, Brand Manager or Account Executive for less than the price of of a cup of coffee a day you can keep up to date with every move Amazon makes. WDADTW gives you analysis, context and further information to help you make better decisions. Here’s an example.

Subscribe for £10 a month.
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WDADTW covers all facets of Amazon including:
- Retail (.com, Prime, Whole Foods…)
- Technology (Alexa, Fire TV, AWS Kindle…)
- Content (Prime, Video, Music, Audible…)
- Advertising (Stores, Sponsored Products…)
- Miscellaneous (Pharma, Space…)

WDADTW is being read by executives at the following companies:


Paul Armstrong, Founder of HERE/FORTH has, in-between stints in-house and at large agencies, been writing about technology and big business for +15 years. Regularly contributing and writing for likes of Forbes, Reuters, Guardian (amongst others) and Author of ‘Disruptive Technologies’, Paul interviews CEO’s and executives regularly along with cultivating a network of executives inside companies like Amazon. Feel free to contact Paul directly (or DM on Twitter/Instagram) with academic papers, research, your views, suggestions and anything else you’d like him to know.