The future is unknowable, however there are constants that determine change; technology, behaviour and data.

Good, fast and cheap - all three at once is impossible.

Asking for the brutal truth will set you free. 

There is one constant in success : good design.

Less>more.  Always. 

If you don't know "why" you'll never do "how" well enough.

Jargon helps no-one but makes everyone uncomfortable, simplify things whenever you can.

Useful will always trump different.

Most people pay more as insurance against poor experiences.

Observing is the least practiced and most beneficial skill.

Learn from the broken - fix, improve and move on.

Focusing on the person (and their Psychology) never got anyone fired.