value

Interview

INTERVIEW : Nicholas Lovell - Author of "The Curve"

[[[ NOTE : This is the first of many interviews with people HERE/FORTH think are interesting, worthy of your attention and who have impacted our thinking recently.  Get in touch if there's someone you think we should be considering. ]]]

Nicholas Lovell (@nicholaslovell) helps creators and brands to make money in a digital world. For the past ten years, he has focused on the video games sector, helping companies such as Rovio, Square Enix and dozens more to be highly profitable while giving their games away for free. He is the author of The Curve (Portfolio Penguin) which shows how all creators and brands can make money from free.

THE BOOK:

Explain "The Curve" in a way you've never previously done.

The Curve comes in three parts: find an audience, probably using free; earn the right to talk to that audience again, probably using technology; and enable superfans, by letting those who love what you do spend lots of money on things they really value.

POV, Insight

3 Things we learned at #WIREDMONEY

Yesterday we went to Wired Money 2014 to learn about the latest developments with P2P lending, cryptocurrencies, online security and new banking models - we weren't disappointed.  

Here are three takeaways you may want to think about implementing (contact us if you'd like more information):

· Bitcoin has huge potential but an unknowledgeable masses : If it is to truly have the transformative power many believe it can – retail, businesses and the consumer has to a) understand it and b) want it.  Start talking to your customers and seeing what you can create before you are stuck with systems and processes you’ve not had a hand in creating.  As Khan puts it “…we are step 3 or 4 of 100.”

· Security can be fixed but remains a core issue for banks and retail - there are still many flawed approached to security that are holding companies back from giving better service and building real relationships with their customers.  Smart companies will review practices and really invest in this area to break down barriers, change faulty procedures if they truly want security (and a happy customer).  An interesting fact from the day was that ¼ of all students leaving college this year have no signature.

· "True" value is the key – I think it was mentioned in one way or another in almost every presentation.  Currently banking is sufficient but it does not add value to the end user.  Successful start-ups are focusing on the small things that seem to make a big difference.  Have you navel gazed recently and seen what you can fix?  Lee Sankey from Barclay’s named three small changes his team identified and rectified that have raised customer scores significantly.  What are these things for your business?