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Insight, Interesting, Helpful

Meerkat and Periscope may have a sting in their tail [Guardian]

Paul Armstrong (HERE/FORTH Founder) penned this for the Guardian after reading a slew of press about the benefits of the new live-streaming video tools.  Wielded poorly, these new shiny platforms could cause brands real problems whilst possibly altering the way people expect to consume media.  [FULL ARTICLE]

Instead viewers got what I term as “G-nough”, created from the Google News effect: people get enough of an experience to gain value but not in the optimal way to maximise revenue for most parties.
— Paul Armstrong

Company

Banks seek to end Twitter fiascos with social media guidelines [FT.com]

New guidelines (dubbed 'The Social Media Charter') are being drafted by the Financial Conduct Authority which mean banks and finance companies can become certified after they have completed any changes required under the new guidelines.  Paul Armstrong, HERE/FORTH's CEO, was asked by the FT about working with financial sector clients and the industry issues surrounding this type of client.

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It’s like trying to take a penalty kick, but you don’t know how big the goal is.
— Paul Armstrong

C_NCENTRATE+5

C_NCENTRATE +5 - 7/12

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.  

*** Please share this post if you find the links useful ***

_  Here's where you search for all the tweets ever sent.
_  25 people to watch in Silicon Valley.
_  IBM's Watson is now public access.
_  Have YOU asked Twitter for a button?  Netflix did.
_  Dark Social just got a little less dark.  

DO YOU FLIP?  We are now Flipping exclusive content on Flipboard daily!  Add us there to stay ahead of the latest movements in technology, innovation, psychology and lots more.

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C_NCENTRATE +5 / 17/08

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.
Please share this post if you find the links useful.

*** NEW ***  We are now Flipping exclusive content on Flipboard daily!  Add us there to stay ahead of the latest movements in technology, innovation, psychology and lots more.

_  Twitter really wants you to have Everyday Moments...do your Followers?
_  Why ordinary people need to understand power.
_  The cold hard truth about the ALS ice-bucket challenge.
_  Timeful might just be the app that makes you better.
_  This is how buildings will be made in the future...that or Optimus Prime.

Interesting, Helpful

5 ways you could be using Twitter better

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Twitter is a noisy, complex beast at the best of times but it shouldn't mean you can't get value from it easily.  The following five tips will help any user use Twitter better.  Let us know your top tips in the comments and we'll update the list.

1)  Use Twitter Cards
- This is key area where people think they have to a) spend money and b) have a lot of technical knowledge but neither is true.  Head on over to ads.twitter.com and use John Patterson's step by step guide to get started.

2)  Use textual images to extend tweets
- Check out this example to see what we mean.  140 characters can now be extended...

3)  Identify tweets that have been retweeted and favourited multiple times
- Using the following search query in Twitter Search will return results that feature your search term which have been retweeted or favourited a set number of times.  Change the elements in bold - "future" could easily be a phrase, brand name, competitor handle - a useful way to find content that travels and who tweeted it.  TweetDeck also has this built in.

"future min_retweets:5 OR min_faves:5"

4) Know who your followers ACTUALLY are.

- As a platform Twitter is particularly weak when it comes to signals like intent, interests and personality - a lot is extrapolated and interpreted.  Using the right tools is therefore imperative for ongoing success and course corrections.  DemographicsPro is one of the most intricate tools we've seen in a while giving rich data about brands followed, marital status, occupation and a long list beyond this.

5)  Embed relevant tweets in blog posts with clear CTA's

- Like this. ;)

POV, Insight

Why an algorithmic Twitter would be devastating for everyone.

HERE/FORTH CEO, Paul Armstrong, was asked by Digiday for his thoughts on the recent remark made by Twitter CEO, Dick Costello, following the Q2 Twitter results.

As the amount of information being input increases, the ability to manage it is not only important for the future success of Twitter but a critical factor. [...] However, without knowing what it is aiming for, Twitter’s future is unclear, and that will likely continue to worry investors and confuse both users and brands.
— Paul Armstrong