social networks

C_NCENTRATE+5

C_NCENTRATE +5 - 01/02

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.

[1]  It's time you met more people during your lunch break.  [5m]
[2]  Google Now is about to get a lot more useful. [6m]
[3]  Elite Daily has sold to the Daily Mail for $50million. [4m]
[4]  'Vine Kids' is exactly what it sounds like.  What's the strategy? [5m]
[5]  Amazon's 'Echo' is doubling down on music. [3m]

Got a link you think we should share?  Let us know!

POV

Ello could be a liability for your brand [GUARDIAN]

HERE/FORTH CEO, Paul Armstrong, was recently asked by the Guardian for the advice he would give brands when it comes to the new social network - Ello.  An already interesting proposition, the network recently went the unusual route of self- imposing legislative measures so that it can never place advertising on the site or sell user data - partly as a show of faith to users but also some clever PR highlighting Ello's differentiation to sites like Facebook.  Growing at +35,000 members per day - Ello remains an interesting new platform but where does the latest move leave brands?

[FULL ARTICLE]

The issue for brands is scale. While it’s all well and good to have a popular network, if your message cannot scale quickly, the return on investment will be time rich and results poor depending on the strategy.
— Paul Armstrong

C_NCENTRATE+5

C_NCENTRATE +5 - 07/09

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.
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