social media


Banks seek to end Twitter fiascos with social media guidelines []

New guidelines (dubbed 'The Social Media Charter') are being drafted by the Financial Conduct Authority which mean banks and finance companies can become certified after they have completed any changes required under the new guidelines.  Paul Armstrong, HERE/FORTH's CEO, was asked by the FT about working with financial sector clients and the industry issues surrounding this type of client.

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It’s like trying to take a penalty kick, but you don’t know how big the goal is.
— Paul Armstrong


C_NCENTRATE +5 - 12/10

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_  RSA are killing it at video content...again.
_  How social media turned against women.
_  Why it's so hard to detect emotion in email and texts.
_  The 70% Rule or when to delegate.
_  Are we ready for Germ-phobic clothing?


The top 10 most clicked links from the C_NCENTRATE newsletter (sign up) between January 1 and June 1 are listed below - always interesting to see what subscribers click on.  

  1. The busy person's guide to the Done List.  
  2. The Beginner's Guide to Growth Hacking
  3. Big Data is changing the future of insight, here's how.
  4. The Social Media industry is broken - and it's all our fault.
  5. Life is a game.  This is your strategy guide.
  6. Digital Life is 2025.
  7. How people really hold and touch their devices.
  8. How to end your day.
  9. The many faces of Influence.
  10. Social Login Trends Report for Q1.

The list suggests a clear focus on productivity - perhaps unsurprisingly since it was the first half of the year when people evaluate and strive to alter behaviours and ways of working for the coming year.  Look out for further round ups and research from the C_NCENTRATE community soon.