purpose

C_NCENTRATE+5

C_NCENTRATE +5 - 16/11

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.  

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POV, Insight

Why an algorithmic Twitter would be devastating for everyone.

HERE/FORTH CEO, Paul Armstrong, was asked by Digiday for his thoughts on the recent remark made by Twitter CEO, Dick Costello, following the Q2 Twitter results.

As the amount of information being input increases, the ability to manage it is not only important for the future success of Twitter but a critical factor. [...] However, without knowing what it is aiming for, Twitter’s future is unclear, and that will likely continue to worry investors and confuse both users and brands.
— Paul Armstrong