C_NCENTRATE +5 - 1/03

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.

[1]  MUST READ : Brands are not your friends. [3m]
[2]  The difference between contextual marketing and personalisation. [6m]
[3]  The periodic table of VC bloggers. [4m]
[4]  NOVEMBER : You need to go to this conference. [1m]
[5]  Microdonations never looked so good. [3m]

Got a link you think we should share?  Let us know!