An extra shot of C_NCENTRATE that doesn't appear in the newsletter.
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Some interesting tweets from the #GDNCMS Conference by the Guardian appeared this morning and there was heated debate about algorithms being better than young planners, innovation and native advertising was unsurprisingly a big part of the day’s talks. Words like authentic, hoodwinking, value and engagement were banded about and there are clearly those that are ready to merge these worlds and others that are clearly opposed to it.