mobile

Insight, Interesting, Helpful

Meerkat and Periscope may have a sting in their tail [Guardian]

Paul Armstrong (HERE/FORTH Founder) penned this for the Guardian after reading a slew of press about the benefits of the new live-streaming video tools.  Wielded poorly, these new shiny platforms could cause brands real problems whilst possibly altering the way people expect to consume media.  [FULL ARTICLE]

Instead viewers got what I term as “G-nough”, created from the Google News effect: people get enough of an experience to gain value but not in the optimal way to maximise revenue for most parties.
— Paul Armstrong

C_NCENTRATE+5

C_NCENTRATE +5 - 19/04

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.

[1]  Why platforms are unbundling themselves. [6m]
[2]  A SXSW Trend deck worth reading. [4m]
[3]  Don't be nice, be instrumental. [7m]
[4]  A gorgeous data viz video about the big bang. [4m]
[5]  Are we seeing the future of broadcast? [6m]

Got a link you think we should share?  Let us know!

*Register your interest in the HERE/FORTH conference, coming this October.*

Interview, Company, Insight

ITV News at Ten - Paul Armstrong, HERE/FORTH Founder, Talks about Meerkat & Periscope issues

HERE/FORTH Founder, Paul Armstrong, was asked about the issues surrounding new live streaming apps such as Meerkat and Periscope. While the technology is certainly not new, the ease of use and low barrier to entry make these apps appealing but there are serious business concerns due to copyright, privacy and other issues.  

More from Paul on the subject can be seen in the piece he recently wrote for the Guardian.

Helpful, Interesting

5 newsletters we follow (that you should too).

Newsletter are the lifeblood for many executives - it's why we decided to make the 15 Minute Executive email based.  In fact, 60% of CEOs say [per Quartz] they turn to email newsletters first in the morning and that they are a primary source of information that helps them do their job better.

Here are 5 of the best that we can't live without.  Leave yours "must-subscribes" in the comments:

_  MOBILE : Benedict Evans : the perfect round-up of mobile news - Analyst, Commentator and consummate professional - Evans is one of the industry's smartest people.

_  UX/UE : Newfangled : Smart advice curated by folks who are obsessed with everything design and user-focused.  The passion just pours off the page. 

_  GENERAL : TodayInTabs : Rusty Foster's browser history must be an interesting place to be based on the variety of content put out in the newsletter - something for everyone and at least three people you know - get ready to be the smart one of the group.

_  MEDIA : Monday Note : Written by two genius vets of the industry (Frédéric Filloux and Jean-Louis Gassée), this newsletter is a must looking for in-depth analysis, thought and future-gazing on the economics of new models, content deals and trends of the ever-changing media industry.

_  TECHNOLOGY : MediaREDEF : Despite the name, this newsletter (curated by Jason Hirschhorn - ex-Myspace Co-President) covers much more than media - it's a one-stop-shop for everything that is big and going or or of interest on the internet right now (there's also a dedicated fashion newsletter too).

 

HONOURABLE MENTIONS:  Brain Pickings (Curios, Internet),  Daily Brief (Quartz), Farnam Street, 99U (Psychology), The Measurement Advisor (Social, Digital), Charged (Technology), Netted (Internet) and Centre for Data Innovation (Data).

Company, Insight

Is Snapchat about to launch news and ads?

Screen Shot 2014-08-20 at 10.40.50.png

It certainly seems like it.  HERE/FORTH Founder, Paul Armstrong was asked about what this means for the service and why they are moving in this direction by MarketingWeek.

The news element is the interesting part as this is what could give the next wave of users - older users - a reason to use it beyond simple messaging. The simple user-interface offers a different experience to other media outlets out there, Mixed with something like Wibbitz, which offers video summaries created from text posts, I could see this becoming popular quickly.
— Paul Armstrong

Interesting

How people ACTUALLY use their iPhone

Interesting data that shows how people are actually using their mobile devices.  Gaming still the top activity that keeps people's attention, which explains a lot of brands attempting to get into the gaming arena with either re-branded versions of existing games (e.g. Minion Run based on the popular Temple Run), simple ad-buys within popular games or simpler branded games based on popular games like noughts and crosses or bingo. 

Gaming is an area that has a series of nuances that mobile really plays well into - from a psychology and context perspective it's the perfect storm; frustration, immediate fixes and the ability to access a wallet.  Probably why it's expected to rake in $9bn in 2016 (per Juniper).  That's not small money... But it's important to realise it's not the only reason people use their mobile device...Facebook and other apps still take up a hefty percentage of time - utility will never go out of fashion so be clear on your value propositions from the start.