influence

Interview

INTERVIEW : Nicholas Lovell - Author of "The Curve"

[[[ NOTE : This is the first of many interviews with people HERE/FORTH think are interesting, worthy of your attention and who have impacted our thinking recently.  Get in touch if there's someone you think we should be considering. ]]]

Nicholas Lovell (@nicholaslovell) helps creators and brands to make money in a digital world. For the past ten years, he has focused on the video games sector, helping companies such as Rovio, Square Enix and dozens more to be highly profitable while giving their games away for free. He is the author of The Curve (Portfolio Penguin) which shows how all creators and brands can make money from free.

THE BOOK:

Explain "The Curve" in a way you've never previously done.

The Curve comes in three parts: find an audience, probably using free; earn the right to talk to that audience again, probably using technology; and enable superfans, by letting those who love what you do spend lots of money on things they really value.

C_NCENTRATE TOP LINKS : Jan > June 2014

The top 10 most clicked links from the C_NCENTRATE newsletter (sign up) between January 1 and June 1 are listed below - always interesting to see what subscribers click on.  

  1. The busy person's guide to the Done List.  
  2. The Beginner's Guide to Growth Hacking
  3. Big Data is changing the future of insight, here's how.
  4. The Social Media industry is broken - and it's all our fault.
  5. Life is a game.  This is your strategy guide.
  6. Digital Life is 2025.
  7. How people really hold and touch their devices.
  8. How to end your day.
  9. The many faces of Influence.
  10. Social Login Trends Report for Q1.

The list suggests a clear focus on productivity - perhaps unsurprisingly since it was the first half of the year when people evaluate and strive to alter behaviours and ways of working for the coming year.  Look out for further round ups and research from the C_NCENTRATE community soon.