gaming

C_NCENTRATE+5

C_NCENTRATE +5 - 08/02

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.  

[1]  To phrases that are about to replace 'Sharing Economy".  [4m]
[2]  16 trends that will define the future of the gaming industry.  [8m]
[3]  Gladwell on the Facebook problem, the Snapchat problem and the AirBnB problem. [5m]
[4]  How to question what you "know" about strategy. [5m]
[5]  Here is the periodic table of eCommerce. [3m]

Got a link you think we should share?  Let us know!

*Register your interest in the HERE/FORTH conference, coming 2016.*

C_NCENTRATE+5

C_NCENTRATE +5 - 08/03

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.

[1]  Think gaming content is niche?  Think again. [4m]
[2]  Is EDM the way to emote with your audience? [4m]
[3]  How will censorship work with mobile apps? [4m]
[4]  NOVEMBER : You need to go to this conference. [1m]
[5]  "Why accountability is f*cked in corporates." [3m]

Got a link you think we should share?  Let us know!

Company

Twitch is bought by Amazon - what does it mean? [FT.com]

As Twitch (the video gaming video network) is bought by Amazon for a sum near $1billion, the Financial Times asked HERE/FORTH CEO, Paul Armstrong, for his thoughts about what this means for Amazon now and in the future.

Amazon doesn’t really have a stake in this game,” said Paul Armstrong, a consultant at Here/Forth. “This doesn’t mean it has a YouTube, but it means it has the potential for one.
— Paul Armstrong

Interesting

How people ACTUALLY use their iPhone

Interesting data that shows how people are actually using their mobile devices.  Gaming still the top activity that keeps people's attention, which explains a lot of brands attempting to get into the gaming arena with either re-branded versions of existing games (e.g. Minion Run based on the popular Temple Run), simple ad-buys within popular games or simpler branded games based on popular games like noughts and crosses or bingo. 

Gaming is an area that has a series of nuances that mobile really plays well into - from a psychology and context perspective it's the perfect storm; frustration, immediate fixes and the ability to access a wallet.  Probably why it's expected to rake in $9bn in 2016 (per Juniper).  That's not small money... But it's important to realise it's not the only reason people use their mobile device...Facebook and other apps still take up a hefty percentage of time - utility will never go out of fashion so be clear on your value propositions from the start.