future

C_NCENTRATE+5

C_NCENTRATE +5 - 24/05

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.

[1]  Be clear, not clever.  [6m]
[2]  How brands should be thinking about Selfies. [6m]
[3]  The first question of any strategy. [7m]
[4]  Who is the modern consumer? [4m]
[5]  Are you thinking about the future of your product/brand like this? [5m]

Got a link you think we should share?  Let us know!

*Register your interest in the HERE/FORTH conference, coming January '16.*

C_NCENTRATE+5, Interesting

C_NCENTRATE +5 - 24/08

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.
Please share this post if you find the links useful.

*** NEW ***  We are now Flipping exclusive content on Flipboard daily!  Add us there to stay ahead of the latest movements in technology, innovation, psychology and lots more.

_  A day in the life, imagined 50 years from now [MUST READ]

_  Twitter is working with the same people that power 15 Minute Executive

_  This plug-in labels Native Advertising.

_  How long before you "give it a shot"?

_  Content audits just got a lot simpler...sort of.

C_NCENTRATE+5

C_NCENTRATE +5 / 17/08

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.
Please share this post if you find the links useful.

*** NEW ***  We are now Flipping exclusive content on Flipboard daily!  Add us there to stay ahead of the latest movements in technology, innovation, psychology and lots more.

_  Twitter really wants you to have Everyday Moments...do your Followers?
_  Why ordinary people need to understand power.
_  The cold hard truth about the ALS ice-bucket challenge.
_  Timeful might just be the app that makes you better.
_  This is how buildings will be made in the future...that or Optimus Prime.

C_NCENTRATE+5

C_NCENTRATE +5 / 10/08

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.
Please share this post if you find the links useful.

*** NEW ***  We are now Flipping exclusive content on Flipboard daily!  Add us there to stay ahead of the latest movements in technology, innovation, psychology and lots more.

_  How to speak so that people will want to listen.
_  Social Media Week London is coming - are you going? 
_  50 Places to repurpose content
_  Smart pills are the future of medicine.
_  Secret's anti-bullying failed (and why this isn't just a problem for Secret).

POV, Insight

Why an algorithmic Twitter would be devastating for everyone.

HERE/FORTH CEO, Paul Armstrong, was asked by Digiday for his thoughts on the recent remark made by Twitter CEO, Dick Costello, following the Q2 Twitter results.

As the amount of information being input increases, the ability to manage it is not only important for the future success of Twitter but a critical factor. [...] However, without knowing what it is aiming for, Twitter’s future is unclear, and that will likely continue to worry investors and confuse both users and brands.
— Paul Armstrong