free

Interview

INTERVIEW : Nicholas Lovell - Author of "The Curve"

[[[ NOTE : This is the first of many interviews with people HERE/FORTH think are interesting, worthy of your attention and who have impacted our thinking recently.  Get in touch if there's someone you think we should be considering. ]]]

Nicholas Lovell (@nicholaslovell) helps creators and brands to make money in a digital world. For the past ten years, he has focused on the video games sector, helping companies such as Rovio, Square Enix and dozens more to be highly profitable while giving their games away for free. He is the author of The Curve (Portfolio Penguin) which shows how all creators and brands can make money from free.

THE BOOK:

Explain "The Curve" in a way you've never previously done.

The Curve comes in three parts: find an audience, probably using free; earn the right to talk to that audience again, probably using technology; and enable superfans, by letting those who love what you do spend lots of money on things they really value.