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Insight, Interesting, Helpful, C_NCENTRATE+5

2015 MCL - The Year In C_NCENTRATE

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With more than 15,000 subscribers, the C_NCENTRATE newsletter is now read regularly in all four corners of the globe and continues to grow steadily.  We took a look back at what got subscribers clicking and have created a Top 10 Most Clicked Links of C_NCENTRATE 2015. 
Interesting points: content marketing does not feature in the 2015 list (despite being strongly represented in the 2014 Top 10 Links list), there has been a 200% increase of productivity and strategic advice links in this year's Top 10 compared to 2014 (likely based on the subscriber feedback from 2013).  Roughly the same amount of video made the Top 10 with Uber's Uber Rush intro video being the first of its kind to make the list.

1)  What your 2016 Video Strategy Should Look Like [#50]
2)  How To Plan Any Presentation [Video] [#25]
3)  How To Work 40 Hours A Week Sending These Two Emails [#28]
4)  The 30-Second Habit That Has A Lifelong Impact [#43]
5)  Introducing Uber Rush [Video] [#42]
6)  What Google Really Knows About You [#40]
7)  Why Startups Succeed [#30]
8)  Why Scientists Are Upset With The Facebook Bubble Filter Experiment [#19] 
9)  How To Write An Email That Convinces Anyone To Meet With You [#29]
10) Infrastructure For Modern Brands [#36]


(NOTE: Numbers were adjusted for size of list at the time of sending)

C_NCENTRATE+5

C_NCENTRATE +5 - 19/07

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.  

[1]  Is this the next big disruptor for online shopping?  [4m]
[2]  YouTube numbers are going up, up and...away? [4m]
[3]  News Corp has bought Storyful...an interesting purchase. [5m]
[4]  Facebook Stores...will this time be any different?  It just might be. [4m]
[5]  This might just be the best ad you'll see this year. [3m]

Got a link you think we should share?  Let us know!

*Register your interest in the HERE/FORTH conference, coming 2016.*

C_NCENTRATE+5

C_NCENTRATE +5 - 18/01

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.

[1]  How to figure out your optimal workload.  [5m]
[2]  Facebook has promised to open source its AI/deep learning in the future. [6m]
[3]  10 Consumer Trends for 2015 from Euromonitor. [12m]
[4]  Why you need to understand 'New Power' now. [5m]
[5]  Bitcoin 2015 - not the shiny picture it was in 2014. [12m]

Got a link you think we should share?  Let us know!

POV

Ello could be a liability for your brand [GUARDIAN]

HERE/FORTH CEO, Paul Armstrong, was recently asked by the Guardian for the advice he would give brands when it comes to the new social network - Ello.  An already interesting proposition, the network recently went the unusual route of self- imposing legislative measures so that it can never place advertising on the site or sell user data - partly as a show of faith to users but also some clever PR highlighting Ello's differentiation to sites like Facebook.  Growing at +35,000 members per day - Ello remains an interesting new platform but where does the latest move leave brands?

[FULL ARTICLE]

The issue for brands is scale. While it’s all well and good to have a popular network, if your message cannot scale quickly, the return on investment will be time rich and results poor depending on the strategy.
— Paul Armstrong

C_NCENTRATE+5

C_NCENTRATE +5 - 26/10

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.

Please share this post if you find the links useful.

*** NEW ***  We are now Flipping exclusive content on Flipboard daily!  Add us there to stay ahead of the latest movements in technology, innovation, psychology and lots more.

_  How news coverage varies around the world.
_  Make sure you use the Pyramid of Technology when planning your next strategy.
_  HERE/FORTH CEO met Will.i.am and talked wearables - are you ready for your Cuff?
_  Stephen Hawking is now on Facebook.
_  This is what the Apple Watch should have been.

POV, Insight

Is Facebook too big to fail?

HERE/FORTH Founder, Paul Armstrong, was asked by the Guardian to discuss his thoughts about Facebook's current path and his time at Myspace. 

My concern for Facebook is that if it stays on its current “push them gently and see how far we can go” path we will get to a place where we (its users) lose more than we gain. I suspect it will take reaching this precipice before the question can be answered whether Facebook is too big to fail.
— Paul Armstrong

C_NCENTRATE+5

C_NCENTRATE +5 / [6/7]

This is a new feature we're starting because some of you just can't get enough of our links on C_NCENTRATE every Sunday.  Please share them if you find them useful.

1_ Worried about the Facebook experiment we know about?  They've done hundreds more...

2_ Google is messing up the "right to be forgotten".

3_ What Is The Ultimate Marketing Machine?

4_ This is a wearable we could actually see working.

5_ Watch this to learn how Millennials really connect.