C_NCENTRATE +5 - 06/04

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.

[1]  How MIllenials select vendors. [4m]
[2]  Are you using the right mental models? [4m]
[3]  BlippAR now has a browser. [4m]
[4]  You need to go to this conference. [1m]
[5]  Four things you can learn from UX/UI designers. [6m]

Got a link you think we should share?  Let us know!

POV, Insight

5 Reasons why the Apple Watch won't take off. [Guardian]

HERE/FORTH CEO, Paul Armstrong, was asked for his thoughts on the Apple Watch and the hype surrounding the announcement by the Guardian.  It wasn't pretty...

In all seriousness, where is the future-facing, boundary pushing “this is Apple’s world you’re just in it” design? When you see prototypes created that riff on existing tech (and science fiction) to be left with the clunky, thick and blingy unit isn’t just disappointing, it’s mystifying.
— Paul Armstrong