Banks seek to end Twitter fiascos with social media guidelines []

New guidelines (dubbed 'The Social Media Charter') are being drafted by the Financial Conduct Authority which mean banks and finance companies can become certified after they have completed any changes required under the new guidelines.  Paul Armstrong, HERE/FORTH's CEO, was asked by the FT about working with financial sector clients and the industry issues surrounding this type of client.

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It’s like trying to take a penalty kick, but you don’t know how big the goal is.
— Paul Armstrong