C_NCENTRATE +5 - 17/05

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.

[1]  The best podcast you'll ever listen to.  [6m]
[2]  How brands should use Selfies. [6m]
[3]  An app that helps you take back your brain. [7m]
[4]  Four ways to win your competitor's customers behaviour. [4m]
[5]  Why you are not your job. [5m]

Got a link you think we should share?  Let us know!

*Register your interest in the HERE/FORTH conference, coming January '16.*

Company, Insight

Is Snapchat about to launch news and ads?

Screen Shot 2014-08-20 at 10.40.50.png

It certainly seems like it.  HERE/FORTH Founder, Paul Armstrong was asked about what this means for the service and why they are moving in this direction by MarketingWeek.

The news element is the interesting part as this is what could give the next wave of users - older users - a reason to use it beyond simple messaging. The simple user-interface offers a different experience to other media outlets out there, Mixed with something like Wibbitz, which offers video summaries created from text posts, I could see this becoming popular quickly.
— Paul Armstrong


C_NCENTRATE +5 / 17/08

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.
Please share this post if you find the links useful.

*** NEW ***  We are now Flipping exclusive content on Flipboard daily!  Add us there to stay ahead of the latest movements in technology, innovation, psychology and lots more.

_  Twitter really wants you to have Everyday your Followers?
_  Why ordinary people need to understand power.
_  The cold hard truth about the ALS ice-bucket challenge.
_  Timeful might just be the app that makes you better.
_  This is how buildings will be made in the future...that or Optimus Prime.