advertising

C_NCENTRATE+5

C_NCENTRATE +5 - 19/07

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.  

[1]  Is this the next big disruptor for online shopping?  [4m]
[2]  YouTube numbers are going up, up and...away? [4m]
[3]  News Corp has bought Storyful...an interesting purchase. [5m]
[4]  Facebook Stores...will this time be any different?  It just might be. [4m]
[5]  This might just be the best ad you'll see this year. [3m]

Got a link you think we should share?  Let us know!

*Register your interest in the HERE/FORTH conference, coming 2016.*

C_NCENTRATE+5

C_NCENTRATE +5 - 06/28 - CANNES EDITION!

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.  SPECIAL CANNES EDITION!

[1]  Was your agency on the Cannes Tumblr?  [6m]
[2]  How to survive a zombie attack. [6m]
[3]  Marketing for people - Unilever. [7m]
[4]  Sir Martin Sorrell will eat your children? [4m]
[5]  Today's most disruptive marketers (!) talk! [5m]

Got a link you think we should share?  Let us know!

*Register your interest in the HERE/FORTH conference, coming January '16.*

C_NCENTRATE+5

C_NCENTRATE +5 - 22/02

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.

[1]  HTC's new phone leaked...and people aren't happy. [3m]
[2]  Some great new billboard technology. [3m]
[3]  Edible credits let these people pre-pay for food. [4m]
[4]  Do you follow @themediaisdying?  You should. [1m]
[5]  The Law of Crappy People. [5m]

Got a link you think we should share?  Let us know!

Interview

INTERVIEW : Nicholas Lovell - Author of "The Curve"

[[[ NOTE : This is the first of many interviews with people HERE/FORTH think are interesting, worthy of your attention and who have impacted our thinking recently.  Get in touch if there's someone you think we should be considering. ]]]

Nicholas Lovell (@nicholaslovell) helps creators and brands to make money in a digital world. For the past ten years, he has focused on the video games sector, helping companies such as Rovio, Square Enix and dozens more to be highly profitable while giving their games away for free. He is the author of The Curve (Portfolio Penguin) which shows how all creators and brands can make money from free.

THE BOOK:

Explain "The Curve" in a way you've never previously done.

The Curve comes in three parts: find an audience, probably using free; earn the right to talk to that audience again, probably using technology; and enable superfans, by letting those who love what you do spend lots of money on things they really value.

POV

Ello could be a liability for your brand [GUARDIAN]

HERE/FORTH CEO, Paul Armstrong, was recently asked by the Guardian for the advice he would give brands when it comes to the new social network - Ello.  An already interesting proposition, the network recently went the unusual route of self- imposing legislative measures so that it can never place advertising on the site or sell user data - partly as a show of faith to users but also some clever PR highlighting Ello's differentiation to sites like Facebook.  Growing at +35,000 members per day - Ello remains an interesting new platform but where does the latest move leave brands?

[FULL ARTICLE]

The issue for brands is scale. While it’s all well and good to have a popular network, if your message cannot scale quickly, the return on investment will be time rich and results poor depending on the strategy.
— Paul Armstrong

C_NCENTRATE+5, Interesting

C_NCENTRATE +5 - 24/08

An extra shot of C_NCENTRATE that doesn't appear in the newsletter.
Please share this post if you find the links useful.

*** NEW ***  We are now Flipping exclusive content on Flipboard daily!  Add us there to stay ahead of the latest movements in technology, innovation, psychology and lots more.

_  A day in the life, imagined 50 years from now [MUST READ]

_  Twitter is working with the same people that power 15 Minute Executive

_  This plug-in labels Native Advertising.

_  How long before you "give it a shot"?

_  Content audits just got a lot simpler...sort of.

Company, Insight

Is Snapchat about to launch news and ads?

Screen Shot 2014-08-20 at 10.40.50.png

It certainly seems like it.  HERE/FORTH Founder, Paul Armstrong was asked about what this means for the service and why they are moving in this direction by MarketingWeek.

The news element is the interesting part as this is what could give the next wave of users - older users - a reason to use it beyond simple messaging. The simple user-interface offers a different experience to other media outlets out there, Mixed with something like Wibbitz, which offers video summaries created from text posts, I could see this becoming popular quickly.
— Paul Armstrong

POV, Insight

Is Facebook too big to fail?

HERE/FORTH Founder, Paul Armstrong, was asked by the Guardian to discuss his thoughts about Facebook's current path and his time at Myspace. 

My concern for Facebook is that if it stays on its current “push them gently and see how far we can go” path we will get to a place where we (its users) lose more than we gain. I suspect it will take reaching this precipice before the question can be answered whether Facebook is too big to fail.
— Paul Armstrong