HERE/FORTH CEO, Paul Armstrong, was recently asked by the Guardian for the advice he would give brands when it comes to the new social network - Ello. An already interesting proposition, the network recently went the unusual route of self- imposing legislative measures so that it can never place advertising on the site or sell user data - partly as a show of faith to users but also some clever PR highlighting Ello's differentiation to sites like Facebook. Growing at +35,000 members per day - Ello remains an interesting new platform but where does the latest move leave brands?
Some interesting tweets from the #GDNCMS Conference by the Guardian appeared this morning and there was heated debate about algorithms being better than young planners, innovation and native advertising was unsurprisingly a big part of the day’s talks. Words like authentic, hoodwinking, value and engagement were banded about and there are clearly those that are ready to merge these worlds and others that are clearly opposed to it.