Company

Company

Q4 EVENTS: Disruption, Risk/Reward, Uninvisibility, Curiosity

Paul is speaking and running several events in the final quarter of 2019.

Make sure you come to one, some or all of them!

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Nov 6 / Buzzbar, Shoreditch : ‘Disruptive Technologies’ … the update talk! …. TICKETS

Nov 19 / Fora, Borough : Brolly w/Jane Evans, CEO of Uninvisibility, not to be missed…. TICKETS

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Dec 6 (AM) / Republic, East India Quay : TBD Risk/Reward …. TICKETS

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Dec 6 (PM) / Republic, East India Quay : TBD Lates 'Curiosity’ …. TICKETS

Company, Interesting, Insight

2019 C_NCENTRATE Reader Feedback Results

Galen Crout @galen_crout

C_NCENTRATE, HERE/FORTH’s newsletter, hit a milestone recently (500 Issues) so we felt we’d ask the +20,000 subscribers to let us have it in order to improve. Moving forward we’re going to move our focus back on the more emerging side of things; territories, technologies, tools and ideas. See below for the shuffle of priorities based on your feedback

Overall we’re serving readers well with 54.8% of respondents awarding C_NCENTRATE an A* (32 = B and 12.9 = C). 38.7% believe that C_NCENTRATE is getting better while 51.6% believe the quality hasn’t changed. If C_NCENTRATE was a paid-for platform (don’t worry, we’re not changing) people would pay $2-8 per month.

Moving forward, readers want us to focus more on topics like strategy and big-picture analysis which, considering the upheaval going on in various isn’t too surprising. Aside from tidying up the design a bit, here is the list of what we’ll be focusing more/less on:

+

Strategy, AI, big-picture analysis, startups, emerging technologies, emerging markets, new tools, events, consumer insights

-

Social Media, video, advertising, mobile, big data, campaigns

Other changes/POI:
- You’d like us to do interviews/video - we’ll have a think about these.
- China is an increasing focus - noted, we’ll source more relevant content about that fascinating area.
- Thought of the week - we’ll test this out
- More meet-up events - this will be tough with a planned geography change (LA as of Jan, but we’ll see what we can do for the Brits!).
- You’re interested in how to reach Gen Z - noted, we’ll grab some insight in this area
- Loyalty - noted - more on retention as well as acquisition

Oh, and we’ll work on Pocket integration asap, Mailchimp doesn’t have it yet. ;)

NOTE: Final sample size n=7,253, optional incentive used.

Company

The Future of Artificial Intelligence - Is It In The UK?

HERE/FORTH is bullish on the power and the potential of A.I. but we are also realists which is why The TimesInternational Business Times and Sky News all reached out to us for comment when Theresa May made comments at the Davos Summit about the UK's future in the A.I. race that is just getting started.

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We'll post the Sky News clip soon but for now here's an screengrab (that Paul doesn't like that much).  ;)

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Company, Helpful

TNN (The New Normal) Update

TNN has had an amazing first quarter. The info-feed Slack Community (see video below) continues to grow and 'Speak-Ups' from Wired's Rowland Manthorpe, what3word's Giles Rhys Jones and EVRYTHNG's Andy Hobsbawm have also helped add to the community through offline events. We presented a slide yesterday to the crowd which really shows the variety of people TNN is bringing together; from VC's, big brands, agencies of all sizes and shapes to entrepreneurs, TNN is connecting smart people. We hope you'll join us on Jan the 16th to see Twitter VP, Bruce Daisley, 'Speak-Up' on the subject of the Future of...Work. Don't worry

We'd like to thank TNN's amazing sponsors and recommend you use them in 2018; Moo.com, Knomo, Sliced Bread Animation, Natalka Design, Firebox and Sandler Training.  

Helpful, Company

2017 C_NCENTRATE End Of Year Reader Survey

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Every six months we ask a selection of C_NCENTRATE readers how we are doing to make the next six months better than the last for readers. It's a task we take seriously. With +18,000 readers it's important to understand what's working and what they would like to see changed moving forward. Overall we're doing well with just over 59% of respondents giving C_NCENTRATE an A or an A* but it turns out readers miss the *MUST READ* element (so we'll be adding that back in 2018). Based on prior feedback we dropped the number of links from ten to five but it appears you missed them so we'll be adding a few more. Finally, the new design will be going live in 2018 - it was promised this year but work got in the way - we're excited to show you a fresh and streamlined look.

OTHER FINDINGS/2018 CHANGES:

FOCUS: The top five answers (via categories) were; Emerging Technologies, Strategy, New Tools (new), Consumer Insights and Big Picture Analysis. These will feature more heavily over the next six months. 
MISSING: Three elements popped up when asked (unprompted) what C_NCENTRATE was missing; robotics, tweetable links (we’re honoured!) and content that discussed 'purpose'. We will look for content in these areas and add tweetable links to each
BIGGEST ISSUES IN 2018: The areas that readers are finding challenging; strategy, what should I do, Content Marketing, next steps in verticals/tech (social media, Blockchain, advertising) and A.I....A.I. is very much of interest to readers. We overdid Bitcoin/Blockchain, however. Sorry. 
MISCELLANEOUS: A few people requested increased frequency which is sadly something we cannot commit to at this time but there is always TNN, #social_lens, 8ight and 15 Minute Executive if you want more of us! Several respondents requested more implications of technologies for the everyday consumer so we'll do our best to include these moving forward.

NOTE: Sample size n=200, optional incentive used (75% entry rate).

Company

A Busy End To The Year...

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From YouTube woes, Bitcoin's future to what the world will be like in the 22nd century, we've had a busy close to the year. The launch of TNN has been incredibly well received and we're excited to see where it goes in 2018. The final TNN of the year is next week (we have opened up extra seats) We're currently planning our trip to CES (let us know if you'd like a round-up of what we find there) and working with Coutts on a big project that we'll tell you more about in 2018.

Thank you for a great 2017. Here is to a great 2018 for all HERE/FORTH clients (past and present), all the C_NCENTRATE readers, #social_lens subscribers, TNN members and extended family. We couldn't do it without you. Stay well wherever you're spending the holidays.

Company, Interview, POV, Insight

BBC NEWS: "China orders Bitcoin exchanges in capital city to close"

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HERE/FORTH CEO, Paul Armstrong, was asked for his thoughts on China backing away from Bitcoin by ordering the closing of its cryptocurrency exchanges by BBC News: 

"China is shutting the exchanges down for good reasons - I think it's right they're being cautious at this time," Paul Armstrong, an emerging technology adviser and author of the book Disruptive Technologies, told the BBC.

"Bitcoin is by proxy unregulated and peer-to-peer, it's a very volatile currency."

However, Mr Armstrong does not think that this will be the end of Bitcoin in China for good. "They're shutting it down for now, but it doesn't mean that in six months or so they won't create new Bitcoin regulations like Japan and Australia did," he said.

"All the other countries have digital currencies and are making important decisions about it, so it doesn't make sense for China to dismiss it out of hand." He added that China's decision could prompt Chinese investors to seek alternative options to digital currencies, such as moving out of the country and operating exchanges or Bitcoin mining pools in other regions.

[FULL ARTICLE]

Company

2017 C_NCENTRATE Mid-Year Reader Survey Results

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Every year we ask a sample of regular readers of C_NCENTRATE how we can tweak the newsletter and make it better. With more than 17,000 subscribers it's important to understand what readers want as needs change and we're in a period of significant change. We asked general questions and open ended ones – here are the main results and decisions we are making as a result. Thanks to everyone who took part in the survey.

Not signed up yet? Sign up here [free] and you will get C_NCENTRATE in your inbox every Sunday ready for the Monday morning commute (but naturally you read it when you want to!).

TOPICS: Respondents said they’d like to see less marketing, advertising, social media content (33%). Strategy remains a key area of interest/reason for reading C_NCENTRATE (50% want to see more). /// ACTION: We’ll be cutting back slightly on these areas in favour of things like big picture analysis, disruption, emerging markets and having more strategy signposts and analysis

NEW DESIGN: A resounding 68% of respondents favoured less links but more images and explanation. /// ACTION: We'll be exploring some new layouts in the coming weeks. Bear with us as this takes time/approvals etc.

EVENTS: 25% of respondents – without prompting – want to regular meetups to meet each other and network. /// ACTION: We’re exploring this and will be announcing something in the coming weeks. If you are interested in hosting or sponsoring these, please get in touch here.

MISCELLANEOUS: Several comments mentioned the flashing nature of several image assets distracted from reading the links. /// ACTION: With the new redesign we will limit flashing elements to the top and bottom of C_NCENTRATE. 

NOTE: Sample size n=500, optional incentive used (75% entry rate).