Every year we ask a sample of regular readers of C_NCENTRATE how we can tweak the newsletter and make it better. With more than 17,000 subscribers it's important to understand what readers want as needs change and we're in a period of significant change. We asked general questions and open ended ones – here are the main results and decisions we are making as a result. Thanks to everyone who took part in the survey.
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TOPICS: Respondents said they’d like to see less marketing, advertising, social media content (33%). Strategy remains a key area of interest/reason for reading C_NCENTRATE (50% want to see more). /// ACTION: We’ll be cutting back slightly on these areas in favour of things like big picture analysis, disruption, emerging markets and having more strategy signposts and analysis
NEW DESIGN: A resounding 68% of respondents favoured less links but more images and explanation. /// ACTION: We'll be exploring some new layouts in the coming weeks. Bear with us as this takes time/approvals etc.
EVENTS: 25% of respondents – without prompting – want to regular meetups to meet each other and network. /// ACTION: We’re exploring this and will be announcing something in the coming weeks. If you are interested in hosting or sponsoring these, please get in touch here.
MISCELLANEOUS: Several comments mentioned the flashing nature of several image assets distracted from reading the links. /// ACTION: With the new redesign we will limit flashing elements to the top and bottom of C_NCENTRATE.
NOTE: Sample size n=500, optional incentive used (75% entry rate).