C_NCENTRATE +5 - 09/13

5 links that aren't in the C_NCENTRATE newsletter.  Please share them with your colleagues and friends.  

[1]  Adblock Plus launches on Android and iOS, further problems for ad industry.  [3m]
[2]  Moving beyond the Marketing plan so you remain relevant.  [10m]
[3]  What really matters at the end of life. [10m]
[4]  A tool (!) to find out if should you build a tool or just buy it? . [5m]
[5]  App lifecycle engagement. [10m]

Got a link you think we should share?  Let us know!

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