Company, Insight

Is Snapchat about to launch news and ads?

Screen Shot 2014-08-20 at 10.40.50.png

It certainly seems like it.  HERE/FORTH Founder, Paul Armstrong was asked about what this means for the service and why they are moving in this direction by MarketingWeek.

The news element is the interesting part as this is what could give the next wave of users - older users - a reason to use it beyond simple messaging. The simple user-interface offers a different experience to other media outlets out there, Mixed with something like Wibbitz, which offers video summaries created from text posts, I could see this becoming popular quickly.
— Paul Armstrong