We thought we'd read and evaluate the trend wrap ups for 2015 so you don't have to but then we saw just how many there were and quickly back-tracked, randomly picked three and listed the best of the rest! We've scored out of ten and ranked the individual themes level of likelihood of happening from 1-7 (1 = extremely unlikely, 7 = extremely likely) for the expanded reviews below.
Look out for HERE/FORTH predictions next week.
FORBES (Jason DeMeyers)
Main themes: Ello success (4), Facebook ad price hike (6), Twitter ads popularise (4), Google+ will fade away (3), Instagram will become essential (3), LinkedIn will widen gap for B2B (5) and social media embraced as core pillar of content marketing (3).
- Overall not a bad piece - some overreaching statements (Instagram / social media as core pillar) and some interesting points regarding ad focuses of major platforms. 5/10
Main themes: Health (5), Privacy (7), Carry-less (7), Millenials (7), Escapism (7), Failure (5).
- Pretty self-serving but overall some new names, good cultural difference work and nice design . 7/10
Other round-ups, trends and prediction pieces (*=recommended):
JACK MORTON - What people will want from brands in 2015. (General stuff here)
EVERPLACES - Mobile Trends for destination marketing in 2015. (Good , specific read)
TRENDWATCHING - 10 Latin Trends for 2015 / 10 Asian Trends for 2015. (Some interesting points)
*JWT - Future of Payments and Currency. (Good round-up)
SPARKS & HONEY - A-Z of Culture for 2015. (More a round-up of 2014)
*GSW - 2015 Health Trends. (Some smart thinking an observation in here)
WEBBMEDIA GROUP - 2015 Tech Trends. (Interesting format but lacking new thinking)
*FUTURE FOUNDATION - #Trending2015. (Great stuff in here - fresh thinking)
TOMORROW GROUP - Retail : Now & Next. (Lots to gleam/think about here)
JWT - The Future 100. (Lots of interesting titling and observations)
*LINKEDIN - Global Recruiting Trend for 2015. (Good insight and data)
BEYOND - 2015 Trends Report. (Interesting takes here)
*CIO - 5 Security Trends That Will Dominate 2015. (Smart thinking)
*GARTNER - Top Strategic Technology Trends for 2015. (Always quality work)
FORRESTER - Top 2015 Predictions. (Purchase report-bait)
*FORD - 2015 Trends with Ford. (Some savvy work - and [sigh] PPT fodder - here)
Got one we missed? We're going to update this so let us know!