POV, Interesting, Helpful

2015 Trend Reports worth reading

We thought we'd read and evaluate the trend wrap ups for 2015 so you don't have to but then we saw just how many there were and quickly back-tracked, randomly picked three and listed the best of the rest!  We've scored out of ten and ranked the individual themes level of likelihood of happening from 1-7 (1 = extremely unlikely, 7 = extremely likely) for the expanded reviews below.  

Look out for HERE/FORTH predictions next week.

FORBES (Jason DeMeyers)
Main themes: Ello success (4), Facebook ad price hike (6), Twitter ads popularise (4), Google+ will fade away (3), Instagram will become essential (3), LinkedIn will widen gap for B2B (5) and social media embraced as core pillar of content marketing (3).  
- Overall not a bad piece - some overreaching statements (Instagram / social media as core pillar) and some interesting points regarding ad focuses of major platforms.  5/10


CARAT (Multiple)
Main themes: Simplification (7), Video Ads (7), Voice (5), New News Sites (7), Emoji (7), Robots (7).  
- Mostly safe bets and some interesting nuggets (Paying-to-go-free) - the inclusion of smart data points to back up sections are well thought out.  7/10


FORD (Multiple)
Main themes: Health (5), Privacy (7), Carry-less (7), Millenials (7), Escapism (7), Failure (5).  
- Pretty self-serving but overall some new names, good cultural difference work and nice design .  7/10


Other round-ups, trends and prediction pieces (*=recommended):
JACK MORTON - What people will want from brands in 2015.  (General stuff here)
EVERPLACES - Mobile Trends for destination marketing in 2015.  (Good , specific read)
TRENDWATCHING - 10 Latin Trends for 2015 / 10 Asian Trends for 2015.  (Some interesting points)
*JWT - Future of Payments and Currency. (Good round-up)
SPARKS & HONEY - A-Z of Culture for 2015.  (More a round-up of 2014)
*GSW - 2015 Health Trends. (Some smart thinking an observation in here)
WEBBMEDIA GROUP - 2015 Tech Trends. (Interesting format but lacking new thinking)
*FUTURE FOUNDATION - #Trending2015. (Great stuff in here - fresh thinking)
TOMORROW GROUP - Retail : Now & Next. (Lots to gleam/think about here)
JWT - The Future 100. (Lots of interesting titling and observations) 
*LINKEDIN - Global Recruiting Trend for 2015. (Good insight and data)
BEYOND - 2015 Trends Report. (Interesting takes here)
*CIO - 5 Security Trends That Will Dominate 2015. (Smart thinking)
*GARTNER - Top Strategic Technology Trends for 2015. (Always quality work)
FORRESTER - Top 2015 Predictions. (Purchase report-bait)
*FORD - 2015 Trends with Ford. (Some savvy work - and [sigh] PPT fodder - here) 
 

Got one we missed?  We're going to update this so let us know!