HERE/FORTH CEO, Paul Armstrong, previously wrote a post about great content series that brands should be learning things from - here are three new ones that have been catching our eye and setting our brain boxes on fire. The common theme? Helping your customers know more and be better.
1) Vox Videos - A great range of topics, clearly explaining - with data - important issues of the day. Not only do they inform, engage and incite comments but they add to the story.
BRAND TAKEAWAY : Videos don't need to dumb down content - curate information and help foster debate amongst your viewers.
2) The Dictionary of Obscure Sorrows - Part of the YouTube incubator, TestTube, TDOOS is a highly unique and engaging content series that explores the (made-up) word for things that have no words.
BRAND TAKEAWAY : A great idea, ruthlessly executed can be enough to grow a rabid user-base.
3) Life Noggin : A great series of Q&A videos in a simplistic style that challenge the user to reconsider preconceptions and generally start asking more questions.
BRAND TAKEAWAY : Content doesn't have to be about you to make a dent and keep people coming back. A start and an end plate - or even integration - wouldn't hurt these videos.