POV

Ello could be a liability for your brand [GUARDIAN]

HERE/FORTH CEO, Paul Armstrong, was recently asked by the Guardian for the advice he would give brands when it comes to the new social network - Ello.  An already interesting proposition, the network recently went the unusual route of self- imposing legislative measures so that it can never place advertising on the site or sell user data - partly as a show of faith to users but also some clever PR highlighting Ello's differentiation to sites like Facebook.  Growing at +35,000 members per day - Ello remains an interesting new platform but where does the latest move leave brands?

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The issue for brands is scale. While it’s all well and good to have a popular network, if your message cannot scale quickly, the return on investment will be time rich and results poor depending on the strategy.
— Paul Armstrong